Our Approach

Over the years, we’ve had the opportunity to work with both established enterprises and agile start-ups across diverse industries. The most important lesson we’ve learned from this experience is that sustainable business success is built on insight, not instinct. Every strategic move should be guided by facts, data, and a clear understanding of the market. We firmly believe that decisions grounded in information and business science lead to stronger, more resilient organizations.

Whether it’s business planning, go-to-market strategy, brand development, market research, or financial analysis, our goal has always been to help leaders uncover opportunities, mitigate risks, and make confident, well-informed decisions.

Our Team

Our team is a network of senior experts in Marketing, Sales, Finance, Supply Chain, IT, and Operations. They have held leadership roles such as CXOs and business heads in reputed organizations.

Team members collaborate on projects based on the expertise required, bringing together deep knowledge and global experience to deliver practical, high-impact solutions.

Ashutosh Tyagi, Director and Partner

Ashutosh, Director and Senior Consultant at Instrex, leads the consulting practice. Earlier in his career, he held senior positions in several notable organizations, including Airtel, Kantar IMRB, Reliance, Globacom (Nigeria), Amway, and Vertebrand Consulting. These experiences have enriched his global business perspective and sharpened his strategic acumen.

An alumnus of IIM Kozhikode and Delhi University, Ashutosh holds an MBA and a B.Tech, giving him a strong foundation in both managerial insight and technical understanding.

He is a trusted advisor to senior business leaders, transforming data into direction, insight into impact, and strategy into tangible results